Market Research
Product Launch for a Pharmaceutical Company
| Need | Solution |
| When a top tier pharma client was preparing a new drug launch… | HUDSON Research & Consulting conducted research with key stakeholders, including doctors, patients, family members & caregivers as well as payers, to understand how the product was perceived, compared with existing choices. We helped this client to define a product launch strategy, including key messaging. |
Assessing Value-Added Services for a Healthcare Manufacturer
| Need | Solution |
| When a healthcare manufacturer wanted to implement value-added services… | HUDSON Research & Consulting conducted competitive best practices research. The result: our client learned what services were important to their customers, and, most important, discovered specific gaps in their delivery that were not up to competitors’ levels.
These insights were leveraged to create a new set of offerings that were highly valued by their customers. |
Organizational Research & Design
Defining Drivers of Sales Performance
| Need | Solution |
| When a sales organization wanted to determine why several regions were consistently in the bottom ranking in the country… | HUDSON Research & Consulting conducted a study which contrasted the highest-performing regions with the laggards. Our research identified actionable areas, such as organizational barriers and management practices. The recommendations from the study were implemented and the problem regions are now high-performing sales organizations. |
Strategic Alignment at a Professional Services Firm
| Need | Solution |
| When a professional services firm wanted to ensure greater alignment with corporate strategy… | HUDSON Research & Consulting conducted diagnostic work with internal customers, leaders and team members and defined metrics for success. We designed and implemented a series of tools that promoted teamwork and defined a process for ongoing alignment. |
Customer Engagement
Developing Customer Focus of Technical Professionals
| Need | Solution |
| When a Fortune 100 company wanted to improve the customer focus of technical professionals… | HUDSON Research & Consulting created a comprehensive approach to customer service, defining customer expectations, as well as assessing the current level of performance against competitors’.
Based on this data, we worked with the client to define a customer engagement strategy, designed customized training and implemented organizational supports to sustain desired change. |
Healthcare Organization Aligns Service Offerings
| Need | Solution |
| When a healthcare company wanted to develop valued services with key customer groups… | HUDSON Research & Consulting conducted research for this client’s key end customers, to help them understand how their offerings were perceived in terms of product, service and total cost, relative to their competition.
The result was a much deeper understanding about their customers’ business problems and opportunities. Our customer was then able to create a service strategy and a suite of value-added service offerings that were highly valued by key customers. |
Competency Models
Leadership Competency Model becomes Foundation for Human Capital Strategy at Luxury Products Company
| Need | Solution |
| When a global luxury brands company wanted to create alignment across multiple acquired brands and geographies… | Research & Consulting designed a leadership competency model that captured a common language for leadership excellence, and provided consulting to integrate the model into multiple talemt management applications, including: performance management, development and succession planning. |
Defining New Sales Behaviors to Meet Changing Marketplace Conditions
| Need | Solution |
| When a pharmaceutical company found that the traditional approach to selling to physicians was yielding diminishing returns… | HUDSON Research & Consulting designed a Sales Competency Model that reflected new realities. The model was integrated into selection, performance management and training. Metrics captured in Pre- and Post-studies demonstrated improved sales results. |
Performance Management
Re-design Consumer Products Approach
| Need | Solution |
| When a Fortune 100 consumer products company wanted to transform its performance management system… | HUDSON Research & Consulting conducted research to determine how the existing performance management system was working.
Based on feedback from employees across sectors and at multiple levels, we created an approach that was streamlined, easy-to-use and promoted two-way discussion that included a focus on development. Follow-up surveys one year later demonstrated that over 87% of participants felt the new performance management system was fair, easy to use and met their needs. |
On-Boarding
Integration following a merger
| Need | Solution |
| When a pharmaceutical company acquired a biotech firm, there was a need to integrate the two cultures and get the new employees up to speed quickly regarding organizational processes, structure, strategy and systems… | HUDSON Research & Consulting created a process to integrate the new employees and accelerate their productivity. Team building and OD processes ensured that the best of both cultures were retained. |
GM Onboarding
| Need | Solution |
| When a global enterprise needed a systematic way to onboard General Managers around the world so they can diagnose key business challenges while executing and establish credibility quickly… | HUDSON Research & Consulting developed a phased approach to onboarding that helps new GMs build relationships and credibility early on. Using our automated business dashboard, new GMs were able to understand the business landscape quickly, make strategic trade-off decisions based on crucial information, and align with their managers around enterprise goals. |
Curriculum Blueprint
Strategic Learning Plan for Global General Managers
| Need | Solution |
| When a Biotech company needed to develop General Manager talent… | HUDSON Research & Consulting created a Curriculum Blueprint to address global GM development based on a comprehensive needs assessment. This strategic learning plan defined a comprehensive approach throughout the employee lifecycle, from Pre-promotion, on-boarding, and ongoing learning. Blended learning methods include an automated business dashboard for newly-promoted GMs; Peer Coaching to build professional networks and share best practices; leader-led classroom and virtual training provide critical skills to compete effectively in international geographies. |
Leadership Development
Building Leadership Capabilities at the Country Manager Level
| Need | Solution |
| When a Fortune 100 company wanted to build leadership capabilities of their worldwide Country Managers… | HUDSON Research & Consulting developed a comprehensive leadership development approach, from pre-promotion, to on-boarding to ongoing development. Blended learning, leader-led classroom training and action learning met the diverse needs of this population and facilitated development across time zones and geographies. |
Making the Transition to Manager
| Need | Solution |
| When a consumer products company wanted to create a comprehensive approach to the transtion from individual contributor to first-line manager… | HUDSON Research & Consulting developed tools to help individuals assess the “fit” of the manager role for their own values, skills and goals as part of a Career Development program. We also developed a Toolkit of materials to help new managers make the transition to management, and designed custom training that focused on building skills, including emotional intelligence, time management, delegation and employee assessment. After the program was implemented organization-wide, individual contributor employee engagement levels improved in year-over-year Employee Opinion Surveys. |
