Customer Engagement Case Studies

Developing Customer Focus of Technical Professionals

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When a Fortune 100 company wanted to improve the customer focus of technical professionals… HUDSON Research & Consulting created a comprehensive approach to customer service, defining customer expectations, as well as assessing the current level of performance against competitors’.

Based on this data, we worked with the client to define a customer engagement strategy, designed customized training and implemented organizational supports to sustain desired change.

Healthcare Organization Aligns Service Offerings

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When a healthcare company wanted to develop valued services with key customer groups… HUDSON Research & Consulting conducted research for this client’s key end customers, to help them understand how their offerings were perceived in terms of product, service and total cost, relative to their competition.

The result was a much deeper understanding about their customers’ business problems and opportunities. Our customer was then able to create a service strategy and a suite of value-added service offerings that were highly valued by key customers.

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