Market Research Case Studies

Product Launch for a Pharmaceutical Company

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When a top tier pharma client was preparing a new drug launch… HUDSON Research & Consulting conducted research with key stakeholders, including doctors, patients, family members & caregivers as well as payers, to understand how the product was perceived, compared with existing choices. We helped this client to define a product launch strategy, including key messaging.

Assessing Value-Added Services for a Healthcare Manufacturer

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When a healthcare manufacturer wanted to implement value-added services… HUDSON Research & Consulting conducted competitive best practices research. The result: our client learned what services were important to their customers, and, most important, discovered specific gaps in their delivery that were not up to competitors’ levels.These insights were leveraged to create a new set of offerings that were highly valued by their customers.

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